As a technology development and integrations company, Majico is solving the grand challenge of drinking water availability by creating decentralised water treatment and dispensing units.

 
 
 
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THE URBAN WATER ISSUE

 
 
 
Dar es Salaam

Rapid urbanisation and population is a massive infrastructural burden when it comes to the provision of drinking water.

This is most predominant emerging economies. The poorest people pay most for drinking water due to the lack of infrastructure. Bottled water is often the main source for clean drinking water, contributing to plastic waste generation.

 
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Dar es Salaam, Tanzania, is a city that sees massive population growth.

  • 70% live in informal settlements

  • 2% have home water treatment systems

  • 38% depend primarily on bottled water

  • Others drink unclean water or use unsafe treatment procedures such as boiling.

 

THE MAJICO WATER SOLUTION

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MODULAR

Different water treatment modules can be added and replaced depending on the local needs

HANDS-FREE

The system is completely autonomously enabling rapid adoption

AFFORDABLE

Drinking water can be collected for a price much lower than that of bottled water

OFF-GRID

Apart from water input, there is no need for any type of infrastructure or supply chain

DIGITAL

All systems are connected on the cloud allowing for digital payments, real-time monitoring, and more

 
Majico has developed micro water treatment and dispensing kiosks. This solution is hyper-local, modular, and fully off-grid to accommodate for the needs of local communities in urban regions of emerging economies.  The solution has been developed by combining human-centred design with the development of new technology and the integration of existing technology.

Majico has developed micro water treatment and dispensing kiosks. This solution is hyper-local, modular, and fully off-grid to accommodate for the needs of local communities in urban regions of emerging economies.

The solution has been developed by combining human-centred design with the development of new technology and the integration of existing technology.

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OUR TECHNOLOGY

 
 

Modular treatment solutions

  • Sand filter to remove sediments

  • UVC-LEDs to destroy pathogens

  • Advanced nanomaterials to destroy pathogens and contaminates

  • Carbon filter to remove contaminants

Digital solutions

  • Microcontrollers to operate the system

  • 4G connection for monitoring and digital payments

  • Display and PIN pad for water collection

Off-grid solutions

  • Solar panels to power the system 

  • Batteries to store solar energy 

  • Ultra-low-power electrical components to reduce device footprint

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THE MAJICO BUSINESS

 
 
 

Majico’s water kiosks will be deployed through a co-ownership and franchise model. Local shops will get access to the kiosks and share in revenue with Majico. Individuals will be able to pay directly to the shop owner or use digital payments (i.e. app or text based).

We will provide the water kiosks to small shops and businesses through a franchise and 50-50 revenue sharing model.

  • End-users will be able to refill their water bottles for only 50% the cost compared to buying bottled water.

  • Water vendor will be able to enjoy an additional revenue stream (~£2,000 per year in Tanzania).

  • Majico will be able to reduce its barrier to entry and scale its impact and reach rapidly

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The system and business approach was created through community engagement in Dar es Salaam, Tanzania. Over the past 3 years, Majico has done numerous internship programmes to understand the needs of the end-users and local businesses. 



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