THE URBAN WATER ISSUE
Rapid urbanisation and population is a massive infrastructural burden when it comes to the provision of drinking water.
This is most predominant emerging economies. The poorest people pay most for drinking water due to the lack of infrastructure. Bottled water is often the main source for clean drinking water, contributing to plastic waste generation.
Dar es Salaam, Tanzania, is a city that sees massive population growth.
70% live in informal settlements
2% have home water treatment systems
38% depend primarily on bottled water
Others drink unclean water or use unsafe treatment procedures such as boiling.
THE MAJICO WATER SOLUTION
Different water treatment modules can be added and replaced depending on the local needs
The system is completely autonomously enabling rapid adoption
Drinking water can be collected for a price much lower than that of bottled water
Apart from water input, there is no need for any type of infrastructure or supply chain
All systems are connected on the cloud allowing for digital payments, real-time monitoring, and more
Modular treatment solutions
Sand filter to remove sediments
UVC-LEDs to destroy pathogens
Advanced nanomaterials to destroy pathogens and contaminates
Carbon filter to remove contaminants
Microcontrollers to operate the system
4G connection for monitoring and digital payments
Display and PIN pad for water collection
Solar panels to power the system
Batteries to store solar energy
Ultra-low-power electrical components to reduce device footprint
THE MAJICO BUSINESS
Majico’s water kiosks will be deployed through a co-ownership and franchise model. Local shops will get access to the kiosks and share in revenue with Majico. Individuals will be able to pay directly to the shop owner or use digital payments (i.e. app or text based).
We will provide the water kiosks to small shops and businesses through a franchise and 50-50 revenue sharing model.
End-users will be able to refill their water bottles for only 50% the cost compared to buying bottled water.
Water vendor will be able to enjoy an additional revenue stream (~£2,000 per year in Tanzania).
Majico will be able to reduce its barrier to entry and scale its impact and reach rapidly
The system and business approach was created through community engagement in Dar es Salaam, Tanzania. Over the past 3 years, Majico has done numerous internship programmes to understand the needs of the end-users and local businesses.